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Hyderabad packaging industrialist to represent India in Budapest
In a befitting honour, city-based industrialist and pharmaceutical packaging expert, AVS Chakravarthi has been invited to speak on ‘Innovations in Pharmaceutical Packaging in Changing World’ at Budapest, Hungary on Thursday.
In a befitting honour, city-based industrialist and pharmaceutical packaging expert, AVS Chakravarthi has been invited to speak on ‘Innovations in Pharmaceutical Packaging in Changing World’ at Budapest, Hungary on Thursday.
He is the only Asian to address the packaging community at the international conference under the category. Reacting on being invited and what he is going to talk, Chakravarthi described this opportunity to address international packaging community as recognition for pharmaceutical packaging in India.
Adding a note on the evolution of packaging in pharmaceuticals, Chakravarthi said, “The current trend is the rise of tamper proof, child resistant and senior friendly packaging and it is the order of the day.”
Speaking about spurious drugs and ways to handle it, Chakravarthi said, "Counterfeit drugs have become a big threat than drug mafia in pharmaceuticals. There is no country in the world that can claim that it's totally free of any counterfeit medicines.
Powerful legislations, rigorous punishments must be enforced to combat counterfeiting. At the same time latest developments in the industry like, advanced Track and Trace systems, serialisation and non-copy able security features can help significantly to counter spurious drugs.”
Citing the fact that India accounts for 40 per cent of global generic drugs market, he feels there is great opportunity for pharmaceutical packaging industries as well. “The only answer to this counterfeit menace is to use advances in technology making it more difficult to copy,” he remarked.
Other eminent speakers include President, World Packaging Organisation & Hall of fame awardee, Thomas Schneider; WPO Vice President for Sustainability & food safety, Dr Johannes Bergmair; Global Portfolio Director, Messe Düsseldorf-Interpack--Bernd Jablonowski; Sustainability Director GS1 AISBL - Global office, Jim Bracken; EPAL Europen Pallet Association MD Martin Leibrandt; Managing Director- Netherlands Packaging - Michael Nieuwesteeg among others.
