Zee Digital Convergence Ltd unveiled dittoTv’s new avatar

Zee Digital Convergence Ltd unveiled dittoTv’s new avatar
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Highlights

Zee Digital Convergence Ltd unveiled the live TV platform that allows viewers to watch their favourite programmes at the time of broadcast, dittoTV at an amount of Rs 20 per month.

Zee Digital Convergence Ltd unveiled the live TV platform that allows viewers to watch their favourite programmes at the time of broadcast, dittoTV at an amount of Rs 20 per month.

Positioned as ‘DeshKaTV’, it will make live television available to every Indian via any device be it a phone, tablet or a PC.

The app in its new avatar will allow users to access more than 100 hindi, english and regional-language channels encompassing general entertainment, sports, movies, news and lifestyle.

It has joined forces with Idea Cellular to offer its 3G and 4G internet packs user a free monthly subscription with every recharge.

Speaking at the launch, MD and CEO of Zee Entertainment Enterprises ltd Punit Goenka said, “With the new avatar of dittoTV, we aim to change the media landscape to suit the evolving media consumption preferences of consumers. It will allow consumers to control where they watch television in a way that has not been possible before.”

Business head of dittoTV Archana Anand added, “With the new avatar of dittoTV, we expect to change the way India watches TV forever.

At the incredible price of Rs 20, we see dittoTV becoming a necessity and everyone’s default app on their mobile phones, allowing them to access TV just about anytime and anywhere.”

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