Banishing social stigma

India Home Health Care (IHHC) is observing the WBW across its centres in India. The weeklong activity will include raising awareness about challenges that new mothers especially with respect to breastfeeding in public spaces.

“Feeding in public should be a regular way of life; it is about the child being hungry and no social stigma attached to it should limit a mother to breastfeed her infant.

In today’s world, safeguarding from public who embarrass with the likes of nursing covers is needed and not weaning your child from its hunger during outings; you can’t expect the babies to be breastfed in unhygienic bathrooms and stairways.

Although some malls and public space have options, India still needs to awaken to this cause for the sake of healthy nurturing of babies and current generation young mothers,” said Dr Anitha Arockiasamy, President, IHHC.