Apollo rehab gets Italian touch

Apollo Hospitals and KOS Group from Italy, which specialises in social health and advanced healthcare support system, established a joint venture company called ‘ApoKOS’. The centre is targeted to address the huge and untapped potential in medical rehabilitation services in the country.

Dr Antonello Morgantini, Director, ApoKos Rehab Pvt Ltd, and Dr Rahul Khandelwal, COO, ApoKos Rehab Pvt Ltd announced the launch on Thursday and said, “ApoKOS is India’s first complete and international standard integrated rehabilitation centre for neurological, orthopedic, cardiopulmonary, pediatric, geriatric and cancer patients.”

India's rehab and physiotherapy market, both organised and unorganised, is estimated to be approximately Rs 20 billion per annum. Currently the market is concentrated around home or out-patient physiotherapy and for most patients this provides sub-optimal care leading to slow and incomplete recovery.

ApoKos aims to bridge this service deficiency. It will address the rehabilitation needs of patients immediately after completion of their acute care and provide intensive and comprehensive therapy to maximise their chances of speedy recovery.

“We bring time-tested European rehabilitation protocols to India for the first time. Focused on providing intensive, goal-oriented rehabilitation, these protocols help us provide the best chance of recovery for patients,” said Dr Morgantini.

Starting with the first hospital in Hyderabad, ApoKos plans to expand its network to all the metros over the next three to five years.

“ApoKOS provides the hope, expertise and motivation for patients who have experienced a life altering medical condition or clinical procedure.

We are committed to bridging the gap from illness and injury to health and wellbeing,” said Khandelwal. “Together, we bring years of accumulated experience in supporting and nurturing patients back to life and living,” he added.