Cheerful ethnic attire

VJ Ravi launched the festive collection for Max Fashion in Banjara Hills on Wednesday. Sporting the all new Tavish collection, VJ Ravi created a buzz among his fans and presented Max merchandise to the underprivileged kids from Don Bosco NGO.

After the launch, Ravi said, “I am very excited to be a part of Max’s festive collection launch. Max’s festive collection resonates with every festive shopper in Hyderabad. Tavish, Max’s ethnic collection for men, is beautifully designed to suit the modern consumer’s needs.”

“Festive time is when all our consumers step out to shop with the entire family, and we take pride in providing value fashion for each member of the family.

We are also happy to announce the launch of exquisite coffee mugs and cups and saucer sets from Sanjeev Kapoor’s Virasat Collection as a part of ‘Max Celebrates India’ festive collection which will be available across all leading Max Fashion stores in India,” said Vivek Sharma, Assistant Vice-President, Max Fashion India.

The collection has ethnic Indian wear that draws inspiration from phulkari embroideries, decorative brocades to dramatic baroques and heirloom.

The men’s wear introduces ‘Tavish’, a one stop ethnic solution of chanderis, art silk and rich brocade embroidered kurtas to bandi jackets.

The bright colours of voluminous skirts, traditional anarkalis, jewelled toned crop tops, vibrant coloured tiered kurtas and maxi dresses are a perfect way to brighten wardrobes.

The cheerful ethnic collection for kids encompasses beautiful chanderi lehenga cholis, maxi dresses and brocades.