Burger mein Kebab

McDonalds launched its new products Chicken Kebab Burger, Kebab Wrap and Chicken Kebab Double Patty Burger in Hyderabad at City Centre Mall on Thursday.

Speaking with The Hans India, Kedar Teny, director for marketing and digital, McDonald’s India- West and South, says, “In India more than 70 percent of population wants to try various flavours when it comes to food.

People also interested to try adventurous and new things in food. Recent statistics says that most of the posts shared on Instagram are about food.

They want to show the world about what they do differently. Over the years McDonald’s has created variations in their menu by bringing in spicy flavours across various product categories ranging from burgers, bite-size snacks to even spicy desserts.

We continue to serve new innovations and develop several products in south which has been a major market to adopt and cater to the changing consumer trends.”

Speaking about the new addition products, he shares “McDonald’s Kebab is a traditionally cooked special blend of spicy square shaped patty made of minced chicken seasoned with real Indian spices, breadcrumbs, chickpeas, accompanied with sliced red onion.

The new Chicken Kebab Burger is complimented with spicy Hariyali sauce infused with green chilies, mint and coriander leaves adding the ethnic flavour to the mouthwatering affordable Kebab offering.”

McDonalds are known for innovating new things in their food. In the past they introduced food items like Aloo Tikki and Mc Maharaja Meal. “Hyderabad people always love to eat new food.

With this new introduction we aim to delight customers in the city who can now savour kebab in a unique format with a local familiar taste. We have 22 stores in Hyderabad. We test here and if it gets good response we will expand it pan India,” he shares.

Eating anything in excess is harmful to health like salt and sugar says Teny. “We encourage active balanced life style. We give variety of options for customers.

We give product details with nutrition information also. We are serving low fat sauces by cutting oil content from 60 to 25 per cent.”

The new product prices are- Chicken Kebab Burger Rs 59, Chicken Kebab Double Patty Burger Rs 99 and Kebab Wraps Rs 69.