To break stereotype of a depressed person

The Live Love Laugh Foundations's #dobarapoocho campaign shared its creatives for print campaign that celebrates survivors of depression.

The campaign, which launched officially in October, had released a video campaign earlier this month. The print creatives show the Deepika Padukone, who founded the foundation posing with the survivors with an aim to de-stigmatize depression.

Depression is more than just general bouts of sadness—it is in fact a mental health condition. In India, the general perception is that only extreme disorders such as schizophrenia or Alzheimer's count as mental illness.

This has pushed depression and anxiety out of the conversation, leading to a lack of awareness and general misunderstanding. In 2015, Padukone had opened up to the public about her phase of depression, during which she said she felt “low, empty and directionless”.

She revealed that her parents' support helped her get out of the dark phase. She founded The Live Love Laugh Foundation this year to share stories and seek help about stress, anxiety and depression.

On October 10, the foundation launched a short video to spark off the #DobaraPoocho campaign across India.

In just four minutes, the heart-touching video sends across a simple message, deliberates on how by asking again we could empathise with people going through their lows.

The emotional ad highlights how a gesture as simple as asking someone to talk about what is bothering them, and then listening, unquestioningly, could go a long way to save a life.

It asks us to observe the people close to us, watch them for signs of unusual behaviour.

The print campaign breaks down the stereotypical image of depressed being someone with dark circles under their eyes, an unkempt appearance, a withdrawn personality.

It celebrates survivors who are vital, who are strong, who have their own individualities.

The campaign showcases real people, real survivors. And each one breaks the stereotype of a depressed person.