Smiling reason of the season

Myntra will kick-start 2017 with the fifth edition of ‘End of Reason Sale’ (EORS). The promotion has over 3.5 lakh products on offer at 50-80 per cent discounts; to be held from January 3-5.

With participation from over 2,000 global and Indian brands, Myntra expects to clock over 25X in sales.

Top global brands such as Nike, Adidas, Puma, Forever21, Swarovski, Tommy Hilfiger, Jack & Jones, Flying Machine, Marks & Spencer along with Myntra’s private labels such as Roadster, Anouk, Dressberry, etc would be available at attractive prices during the sale.

Speaking about EORS, Myntra’s CEO, Ananth Narayanan, said, “EORS is the single largest fashion sale event in the country and we expect to clock in double the sales this time than the previous edition of EORS.

Our platforms are geared to serve over 15 million customers and deal with a whopping 470% increase in traffic over a normal day.

We are committed to providing an exceptional shopping experience to our customers and have strengthened our logistics team to be able to make 4 lakh deliveries per day to over 13000 pin codes across the country.

We expect to deliver 50 lakh products by the end of the sale.”

On the logistics front, Myntra is mobilising an additional 1,000 delivery personnel to cater to the increase in demand and will be holding an extra 40 per cent in inventory in order to reduce the turnaround time.