Trial room in your mobile

With the rapid increase in digitization, people prefer to shop online these days. The virtual market offers everything that is under the sun. However, while buying clothes online sometimes the consumer has to return the product as it does not fit him/her.

To solve issues like these TRUPIK Virtualisation Pvt Ltd has developed a unique mobile application ‘SoFia’. It is a personal fashion assistant technology and first-of-its-kind in India.

With the help of SoFia, customers can virtually drape clothes on 3D replica of them on mobile by feeding the specifications, and literally experience how the garment looks on them. This is the closest to being real experience sitting where you are while choosing your favourite garment from your favourite brand and the nearest store.

About the app Sridhar Tirumala, one of the co-founders of Trupik, says, “SoFia has the ability of searching across all the stores in a city to give consumers choice of price, selection of clothes along with fitting information such as (a) whether a garment fits a consumer or not (b) how it fits (c) how the garment drapes on the body and (d) a complete virtual trial room.

Consumers can easily search across all the stores in the city to find the best fitting clothes through their smart phones and the garments will be delivered for a free trial with no obligation to buy and they can choose to buy within 30 minutes from the local branded stores.

Consumers will also be provided with an option to scan their body to create a personalised digital avatar, either at their home or by partnering with branded stores.

Sridhar informs that it took three years to develop the technology that powers the app. The technology involves low-cost virtual manufacturing plant, high-speed 3-D rendering, 3-D consumer digital avatar creation.

In the app 3-D modelling is an integral part and Sridhar says that it is an intensive process. “We have created “Virtual Manufacturing Plant” in Hyderabad, where we churn out more than 1,000 styles as 3-D images each day at extremely low operational cost.

This is essential in order to achieve scalability across a multitude of brands and their corresponding styles, especially because new styles are introduced into the market every season.”

The startup has decided to come back to the country from the US and launch the services in Hyderabad. “The city has evolved into a hi-tech city and the residents of Hyderabad possess similar mobile habits and demands, which are globally valid.

Hyderabad presents fantastic breeding grounds to test and launch new mobile products owing to the availability of all kinds of the target audience and their higher adoption aptitude of newer technologies.

Although the initiation into the market has happened in Hyderabad, Trupik will very soon expand into Bangalore, Mumbai, Delhi, Chennai and other locations in India as well as abroad,” Sridhar shares.
Sridhar states that the app has been able to retain 26 per cent of consumers.

“The numbers signify the true value that consumer recognises in our product. Additionally, our conversion rates are close to six per cent, which signifies the usability of our technology in consumer’s day-to-day life.”

So, how does the association with brands happen? “Trupik is a free service for the end-consumers. We work with the brands to showcase their products in our app and enable consumers to buy from the local brand stores.

Trupik brings additional incremental revenue to the brand local stores and works on a revenue share model with the brands.

“We are extending our offering from apparels to jewellery to accessories to shoes to cosmetics,” he shares his future plans.