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In a bid to lift the sinking handloom industry in the State, especially in Sircilla, once a thriving handloom town in the State, the government is leaving no stone unturned to get the industry back on rails. A few days ago, at the behest of Minister for IT KT Rama Rao, an expert team from Tamil Nadu descended on Sircilla to elicit information about the factors that put the weaving community into d
​Sircilla: In a bid to lift the sinking handloom industry in the State, especially in Sircilla, once a thriving handloom town in the State, the government is leaving no stone unturned to get the industry back on rails. A few days ago, at the behest of Minister for IT KT Rama Rao, an expert team from Tamil Nadu descended on Sircilla to elicit information about the factors that put the weaving community into doldrums.
While at one end trying vigorously to rope in the services of Tiruvuru Exporters Association (TEA) for providing its handloom expertise to the local weavers, at the other end the Minister also sought the support of Aditya Birla Chemicals, the second largest producer of Viscose Filament Yarn (VFY) in the country.
An expert team led by Ashwin J Laddha, Senior Vice-President, Sales and Marketing Pulp and Fibre Business, Grasim Industries Ltd. visited the Textile Park in Sarampalli, located on the suburbs of Sircilla district headquarters on Friday.
The team, which elicited information about the range of clothes produced by the local powerlooms operators, suggested a shift in the raw material.
As of now, there are nearly 25,000 powerlooms in the town including the Textile Park employing around 8,000 workers. The cloth produced by the local powerlooms existing units is no match to the present day fashion and quality.
Ashwin Laddha said: “There was a need to shift to viscose cotton production as the demand for this variety is huge in the domestic and international market. Of late, Viscose Staple Fibre (VSF) is widely used as the raw material in the production of cotton cloth.”
Speaking to The Hans India, the assistant director of Handlooms V Ashok Rao said: “The expert team assured of providing technical support to the powerlooms. There was no need to change or upgrade the existing powerlooms as they are very much compatible to the production of viscose cotton.”
According to officials, Ashwin Laddha assured of organising a workshop within a short time for the benefit of powerlooms workers.
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