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Reaching out to alumni through campus culture
The top business schools have been using the dispersal of their students during summer internships as a means to establish good connect with the Alumni across the country and beyond from decades.However, coming from the city of joy, the oldest IIM in the country, IIM Calcutta has a unique proposition for the way it is done.
Hyderabad: The top business schools have been using the dispersal of their students during summer internships as a means to establish good connect with the Alumni across the country and beyond from decades.However, coming from the city of joy, the oldest IIM in the country, IIM Calcutta has a unique proposition for the way it is done.
Shubham Ranka, the current Alumni Secretary explained “Apart from finance, IIM Calcutta is famous for its unique student culture where the bonding between the batches reaches an entirely new level. We have been leveraging the same culture to establish a better connect between the current batch and the Alumni. Even the Alumni who graduated 30 years back enjoy the inter hostel rivalries which continue till date.”
The summers of 2017 witnessed the congregation of esteemed IIM Calcutta alumni across cities in India, Singapore, Hong Kong, Dubai and UK to celebrate the annual alumni meet, Nostalgia. Successful professionals and entrepreneurs whose journey started from the hallowed halls of IIM Calcutta gathered to reminisce about their B-school days.
With a promising opportunity to meet with Jokars (as the students refer themselves) turned leaders, students from the current batch of all residential programmes at IIM Calcutta poured in for the event.The students and alumni also engaged through live music concerts which are usually conducted by the members of BaroC band in the campus, deriving its name from the 12C bus which was the only bus to reach Howrah in olden days.
Alumni across batches were invited to share their journey after graduating from IIM Calcutta. Stories about success, failure, regrets and lessons learnt were exchanged giving a plethora of experiences for the new-age business graduates to learn from. Further, dinner table conversations echoed of happy memories of friends reunited. Students and alumni alike returned with the happiness of having experienced Joka again amidst their busy lives.
Throughout the year, the campus also witnessed alumni meets of different batches (with an active participation from even the alumni of the 1st batch) at regular intervals to keep up the JOKA spirit (as we all call it).Gouri, a member of the alumni cell added, “The enthusiasm of the alumni towards each event is infectious and the opportunity to interact with them and know their experiences is something every studentcherishes”
By Vaishnavi Girish
