Plain cigarette packaging 'ineffective' in australia

Plain cigarette packaging
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Plain Cigarette Packaging 'Ineffective' In Australia. Plain Cigarette Packaging Has Increased Sales Of Illicit Tobacco.

London: Plain packaging of cigarettes in Australia has been unsuccessful in reducing smoking rates and has instead increased sales of illicit tobacco finds a new study

Plain Cigarette Packaging 'Ineffective' In Australia
The study was conducted by leading auditors KMPG for 3 major cigarette manufacturers, British American Tobacco Australia, Imperial Tobacco Australia and Philip Morris, to review the impact of plain packaging, the Daily Express reported. The study found that the country's illegal tobacco trade has escalated to a record 13 per cent over the last year, and not reduced, the first time since 2009.
The findings also showed that branded illegal cigarettes, which carry no health warnings, are being sold for as low as 6 dollars, that is less than a third of the price of some legal brands.
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