Unique campaign to spread breast cancer awareness

Unique campaign to spread breast cancer awareness
Highlights

Apollo Cancer Hospital hosted a unique campaign ‘Let’s be in Pink of Health – fight Cancer’ to spread awareness amongst the youth about breast cancer and how simple it can be to nip it in the bud.

Dr Vijay Anand Reddy, Poonam Kaur, Sikki Reddy, Pradnya Gadre emphasise on prevention

Apollo Cancer Hospital hosted a unique campaign ‘Let’s be in Pink of Health – fight Cancer’ to spread awareness amongst the youth about breast cancer and how simple it can be to nip it in the bud. The campaign began on Tuesday at Apollo Hospitals, Jubilee Hills.

(From left) Pradnya Gadre, Sikki Reddy Nelakurthi, Dr Vijay Anand Reddy and actress Poonam Kaur with kids at the awareness event about breast cancer

Tollywood actress Poonam Kaur; Asian Games 2014 Badminton medallists Sikki Reddy and Pradnya Gadre; Dr Vijay Anand Reddy, director, Apollo Cancer Hospital and large number of students from St Ann’s College for Women, Loyola Academy Degree & PG College and Wesley Degree College for Women joined kids dressed in pink in taking a pledge to follow simple tips meticulously for prevention of breast cancer, follow healthy diet habits, do regular exercise and also to educate their friends, relatives on this.

Poonam Kaur, who also celebrated her birthday on Tuesday, said, “I am feeling blessed and delighted to spend my birthday amidst cancer patients and kids. I feel sad to see youngsters smoking, it's become a fad. They should quit smoking forthwith. Healthy diet and regular exercise are very important to keep cancer at bay. Another aspect I learnt today is that even men can be affected by breast cancer, both women and men should take precautions to prevent breast cancer.”

“The statistics available on breast cancer are disturbing. In India 1,25,000 new cases of breast cancer are being diagnosed every year,” said Dr Vijay Anand Reddy.

He further pointed out that breast cancer constitutes 22 per cent of all cancers in women in India and for every 1 lakh, a dismal 124 women are being diagnosed of breast cancer every year.

According to Dr Reddy, the most alarming aspect has been the shift in the age group of the disease from 50 + years to 30 + years.

Dr Reddy said, “We all need to maintain a healthy lifestyle and consume food devoid of masalas and spices. Ideally the food should be vegetarian with lots of greens and a mandatory fruit with every meal. In addition physical exercise of 30 to 40 minutes every day is a must.”

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