Live
- All you need to know about PAN 2.0
- Akasa Air redefines travel experience with industry-first offerings
- MP: Residents stage protests against liquor shop in Indore
- Telugu Actor Shri Tej Booked for Alleged Cheating and False Promise of Marriage in Live-in Relationship
- Toyota Kirloskar Motor Celebrates 1 Lakh Urban Cruiser Hyryder on Indian Road
- MLS: New York City FC part ways with head coach Nick Cushing
- Delhi CM says Centre cutting AAP voters’ names from rolls, BJP hits back
- Hyderabad Metro Rail Phase-II Works to Begin in Old City in January 2025
- Odisha: 668 persons killed in human-elephant conflicts in last three years
- DEFENDER JOURNEYS: TO EMBARK ON ITS THIRD EDITION FROM NOVEMBER 2024
How eating 'healthy' food can make you fat!
Highlights
Eating too much is typically considered as one of the prime reasons for obesity but when people eat what they consider to be healthy food, they eat more than the recommended serving size because they associate \"healthy\" with less filling, say researchers, including one of Indian-origin.
Eating too much is typically considered as one of the prime reasons for obesity but when people eat what they consider to be healthy food, they eat more than the recommended serving size because they associate "healthy" with less filling, say researchers, including one of Indian-origin.
The findings suggest that the recent increase of healthy food labels may be ironically contributing to the obesity epidemic rather than reducing it.
Raj Raghunathan from University of Texas at Austin, and colleagues utilised a multi-method approach to investigate the "healthy equal to less filling" intuition.
The first study was conducted with 50 undergraduate students at a large public university and employed the well-established Implicit Association Test to provide evidence for an inverse relationship between the concepts of healthy and filling.
The second study was a field study conducted with 40 graduate students and measured participants' hunger levels after consuming a cookie that is either portrayed as healthy or unhealthy to test the effect of health portrayals on experienced hunger levels.
The third study was conducted with 72 undergraduate students in a realistic scenario to measure the impact of health portrayals on the amount of food ordered before watching a short film and the actual amount of food consumed during the film.
The set of three studies converges on the idea that consumers hold an implicit belief that healthy foods are less filling than unhealthy foods.
The researchers demonstrated that portraying a food as healthy as opposed to unhealthy using a front-of-package nutritional scale impacts consumer judgment and behaviour.
Surprisingly, even consumers who said they disagree with the idea that healthy foods are less filling than unhealthy foods are subject to the same biases.
The study was published in the Journal of the Association for Consumer Research.
Next Story
ADVERTISEMENT
