Health conscious techies bat for wellness and fun with ChampCampby Medi Assist.

ChampCamp leads to nearly40% increase in employee participation in wellness programs at Intel, Sabre,Flipkart, Adobe, Wipro, Syniverse and nVidiato name a few.

Chennai : Medi Assist, a managed healthcare organization that offers corporate wellness programs, has introduced ChampCamp, an interactivewellness program that includeshealth related games, fun and social engagement. In less than six months, ChampCamphas reached nearly 44,000 employees from more than 15 leading companies. Companies that have experienced ChampCamp are unanimous in their opinion that the format delivers lasting employee delight. Employees at Flipkart recently gave ChampCampa happiness score of 4.6 out of 5.

ChampCamp has registered up to 40%increase in participationof employees at onsite health benefits and wellness eventsconducted for the likes of Flipkart, Adobe, Wipro, Persistent Technologies, Exilant, Syniverse, nVidia, Intel, Sabre, Nothern Trustand more.

“Holistic wellbeing is the key to employee welfare and happiness. Organizations, particularly in new-age sectors such as IT, ITES and e-commerce, see a direct correlation between corporate wellness programs and employee productivity.” says Satish Gidugu, COO, Medi Assist. “Unlike traditional programs and sessions, ChampCampis an innovative onsite program that uses a combination of games, quizzes and engagement to appeal to young professionals,” he adds.

The need for wellness is equally understood by employees and organizations. A key employee retention strategy for corporates, such activities also promote work-life balance among employees.Ironically, however, budgets allocated towards wellness activities are often under-utilized due to lowturnout during wellness events. This is primarily due to their staidprogram design; youngsters prefer activities that they can engage in with friends and share on social media. ChampCamp addresses this latent need for young professionals to go social with their wellness goals.

Persona-based, targeted communication appeals to the different audience profiles among employees; group fitness challenges encourage people to bring their friends along; theme-based games engage participants while they wait for their turn at the onsite event; and social engagement activities convert plain-vanilla camps into afun filled event for employees.