Painting for a cause

Painting for a cause
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Highlights

Kokuyo Camlin Limited (formerly Camlin Limited) conducted an event to celebrate World Art Day with school children, who painted a 7.5 kilometer long canvas. The painting holds the record of being the longest canvas painted in a single day. Over 3500 kids from various schools participated in the event. The painting exercise was organised by The Indian Society (IES) School, the theme of which was ‘Swacch Bharath’.

Hyderabad: Kokuyo Camlin Limited (formerly Camlin Limited) conducted an event to celebrate World Art Day with school children, who painted a 7.5 kilometer long canvas. The painting holds the record of being the longest canvas painted in a single day. Over 3500 kids from various schools participated in the event. The painting exercise was organised by The Indian Society (IES) School, the theme of which was ‘Swacch Bharath’.

April 15 is recognised as World Art Day and was designated by The International Association of Arts (IAA). Kokuyo Camlin took the initiative to popularise the concept of World Art Day and create a record for the longest canvas to be painted in a single day. The painted canvas will be auctioned and the proceeds will be used for charity purpose.

Speaking on the occasion, Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Limited said, “We are extremely delighted to create history in our country by creating the world’s largest canvas in a single day with the help of Children. Children are the future for the country and have sent the National message on Clean India - loud and clear. It has been really enthralling to see the young minds put forth their theme-based thoughts onto a canvas artistically.

This is the second consecutive year of Kokuyo Camlin celebrating World Art Day and every year it’s becoming bigger and bigger. We hope in the process, we shall be able to promote art, a subject extremely important in the overall development of children, and necessary to make earning more fun.” The event saw enthusiastic children splashing their thoughts and imagination onto the canvas. Famous cartoon characters also dropped in at the event, which also had live music and various performances.

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