Spending on digital marketing? AdWords is the right platform

At a point in time when brands are increasing their digital ad spends, it is critical to understand the platform of investment and be wise in spending capital. While Facebook tends to takeover Google in digital marketing, Google AdWords is something Facebook cannot formulate anytime soon

Ever wondered who puts up the ads on the top and side of the webpage when you search for something on Google? Different brands bid for amounts to display their ads on Google search engine. All this is done through a brilliantly dynamic platform of Google, dubbed as Google AdWords.

AdWords are simple pay-per-click ads on the Google search engine. And for brands looking for huge impressions and conversions in their business, AdWords is the right platform, provided you use it wisely.

The key feature of AdWords is that you can target and centre your ads, to the whole country or to just people within a small radius of a few kilometres. Hence, AdWords serves the purpose for both big brands and local business establishments and needless to say, it is full of opportunities. One can also choose the medium on which these ads will show up; only desktops, only mobiles only a particular language search, et al. How well and precise can targeting get? Perhaps, this is the reason most brands are spending a decent capital on AdWords, because with technology and opportunities aplenty, Returns on Investments (ROI) are sure to come.

We will not get into minute details of the platform but talk about a few things that make it stand out among other digital marketing competitors like Facebook. First being a daily budget- in Google AdWords, one can set a daily budget depending on the business and cost of keywords used in the campaign targeting. Supposedly an advertiser has a monthly budget of Rs 30,000 per month, he can set a daily budget of Rs1,000; by doing this the ads will display until the budget gets exhausted for the day.

Impressions:

Impression is when a brand’s ad shows up on a page. Impressions cost less than clicks. They are a great tool for people looking for branding only. Firms can spend on impressions only, which will cost them comparatively less and the purpose is served at the same time. But for those looking to boost sales through the digital media, spending the right share on clicks is a good deal.A click is when the consumer clicks on the ad and is redirected to the designated webpage. But, one can have only one landing page for a given ad. Spending on clicks is relatively an expensive affair as it quickly eats up your daily budget, thereby disturbing the frequency of ads. Nonetheless, if you have enough budgets to spend, investing on a campaign for clicks rather than just impressions is a fair deal.

By:Tushar Kalawatia

Watch this space for more leads on digital advertising.