Landmark-first is best word order for giving directions

Landmark-first is best word order for giving directions
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What is the best way to give directions? To give clear directions, it is not enough to say the right things: saying them in the right order is also important, a new study said.

London: What is the best way to give directions? To give clear directions, it is not enough to say the right things: saying them in the right order is also important, a new study said.

Sentences that start with a prominent landmark and end with the object of interest work better than sentences where this order is reversed, the study found. The results could have direct applications in the fields of artificial intelligence and human-computer interaction.

The researchers asked volunteers to focus on a particular human figure within the visually cluttered cartoons of the 'Where's Wally?' children's books.

The researchers found that the most frequently used word order, 'landmark-first-target-second', is also the most effective -- people who heard descriptions with this order needed on average less time to find the human figure in the cartoon than people who heard descriptions with the reverse order.

These results could help to develop computer algorithms for automatic direction-giving, the researchers said.

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