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Piaggio India inaugurates second premium retail concept store
The Piaggio Group added yet another feather to its cap with the inauguration of its Motoplex store in the city. Inaugurated by Tollywood young heartthrob Naga Chaitanya in the presence of Stefano Pelle, Managing Director and CEO, Piaggio India, the store is set in a sprawling area of 4134 sq ft at Jubilee Hills.
Expands footprint in the South with a Motoplex addition in the city
The Piaggio Group added yet another feather to its cap with the inauguration of its Motoplex store in the city. Inaugurated by Tollywood young heartthrob Naga Chaitanya in the presence of Stefano Pelle, Managing Director and CEO, Piaggio India, the store is set in a sprawling area of 4134 sq ft at Jubilee Hills.
In line with the innovative in-store experience, the Piaggio Group is developing the concept in major metropolitan areas around the world. The Hyderabad Motoplex is a place for patrons to discover the essence of the Piaggio Group and its lineage with brands like Vespa, Aprilia and MotoGuzzi on display.
It is a platform for bike enthusiasts to explore all their favourite Piaggio brands and share their biking experience in one place. “It is a proud moment for the Piaggio Group to bring our flagship store to Hyderabad, our second in India and first in the South of the country.
Motoplex as a concept plans to introduce all under one roof the passion of Italian biking by offering an exciting overview of the two-wheeler world, reflecting the innovative vision of the Piaggio Group.
The store not only showcases the long standing history of our brands - Vespa, Aprilia and Moto Guzzi but also highlights their fascinating journey that proudly stands for ‘Made in Italy’,” said Stefano Pelle, Managing Director and CEO of the Piaggio Vehicles Private Ltd. (PVPL).
Sushil Duggar, the CEO of Hyderabad Motoplex said, “Today is a moment of fulfilment as we become the part of Piaggio’s new retail experience initiative, the Motoplex, being the first in South India. It is indeed our pleasure to represent the most premium brands from Piaggio in Hyderabad.”
