A true taste of purity

Are the vegetables, fruits, pulses, etc, that we are eating every day safe? Most of these products consist of harmful pesticides, insecticides, metals, viruses, germs, microorganisms and antibiotics. To overcome this problem, Yentra Tech, a Hyderabad-based technology organisation has launched ‘Purin Foods’ store at Road No 10, Jubilee Hills on Thursday. Purin Foods also launched its e-commerce website www.purinfoods.com.

Purin Foods will use Nano AOP technology (Nano Advanced Oxidation Process) to remove the harmful elements from raw and precooked foods, without using any chemicals. “Most of the foods that we consume are mixed with chemicals. We are doing research on this from the past three years. Our new initiative is an attempt to give clean and healthy food for people.

For this, we found the Nano AOP formula, which increases the life of the products four times. Purin Foods products get cooked 40 per cent faster compared to vegetables. Through this process, we are enhancing the life time of the products. Purin Foods will offer purified fruits, meats pulses, and vegetables in its first phase and it will add more products in future,” said Prasad Yerramsetty, Chairman, Purin Foods.

The organisers showcased a demo on working of the Purin Food machine in a press conference. “At present, we launched only one store in Hyderabad. We have our manufacturing unit at Patancheru. Consumers can also buy our products through our website www.purinfoods.com. In future, we will launch 25 stores across the city. We are also planning to introduce this product in five metro cities like Mumbai, Delhi, Pune, Bangalore and Chennai,” he adds.