Expert calls for professional event management

Shubhra Bharadwaj was in Hyderabad on Tuesday for an interactive session with FICCI Ladies Organisation members. She has been instrumental in the production, direction, and execution of several stage shows, festivals and large open-air stadium events in India and abroad such as –World Cup Kabaddi 2013; Punjab, Commonwealth Games Delhi 2010; First South Asian Winter Games Dehradun and Auli 2011; Kerala Handover Ceremony at National Games Ranchi 2011; Doha Asian Games 2006.

“Venue ownership by event management companies is catching up. The Live Nation Entertainment, the largest live entertainment company, operates concert ... sponsorship, ticketing solutions, e-commerce, artist management owns 175 venues, artists and ticketing portal. Event Management companies in India must also own venues.

Reliance Jio, Zee Live are already entering into this. Reliance Industries Limited, India’s largest business house is coming up with a convention centre bigger than Nariman Point. The Dhirubhai Ambani International Convention and Exhibition Centre will be the country’s largest Convention Centre. Zee Live has already announced its plan to invest Rs 600crore,” said Shubhra Bharadwaj.

“The event management industry has come of the age. Events have come of the time. We may or may not have newspapers, TVs, but, event management industry is going to flourish in India. The event management companies in India need to spread to tier-2 and tier-2 cities like in the west.Event management industry is going green. Eco friendly events are very much possible and they are happening too,” shares Shubhra.
Speaking further Subhra added that the event management industry is recognized as service industry by the government.

Shubhra described her event management company FerrisWheel as game changer. We are bidding for IPL 2017 tomorrow she informed. We have handled IPL 2016 inauguration with 3000 people working behind the event. We have grown from one person to 300 persons event management company she informed. We have been growing 200 per cent year on year, she added.

“I enjoy large-scale public events like stadium ceremonies for games or state celebrations the most. I like the challenges involved in how we convert an average stadium into a spectacular show venue. Also, it’s exciting to have thousands of cast and scope to make superb props and costumes and experiment technically. I always make a fresh attempt at every event forgetting that I carry so many years of experience,” she adds.

“The first experience of an event management comes naturally out of managing many family events. Now corporate events, weddings have come of age. People and corporate companies are more conscious of their image.

It is important that FLO members equip themselves event management aspects as well. It is in this context we have invited Shubhra Bharadwaj, an iconic figure in managing large scale events in India. Our members will learn some important insights of the same,” informed Padma Rajgopal, Chairperson of FLO Hyderabad Chapter.