Luxe drive beguiles car aficionados

Mercedes-Benz organised its unique customer engagement initiative, Luxe Drive at Shamshabad Go-Karting track near the Rajiv Gandhi International Airport over the weekend. The patrons present at the event got a comprehensive brand experience, based on the three pillars of adrenaline, gourmet and lifestyle during the two days.

Celebrated Chef Ranveer Brar ensured that the guests were served delectable gastronomy. The fashion workshop conducted by Genesis Luxury created furore among patrons as they showcased global brands at the event. Patrons also received an opportunity to drive the fascinating range of Mercedes-Benz vehicles on the specially designed tracks.

Speaking on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Hyderabad is an important centre for us in the southern market and it has given impetus to our growth strategy in the region. Customer engagement programmes like Luxe Drive gives us an opportunity to reach out to our potential customer base.”

“Our intention is to pay personalised attention to all our patrons and Luxe Drive ensures that patrons enjoy the best of food, delve into the best of luxury and lifestyle experience,” he said. Luxe Drive had in store something for everyone, right from the tiny toddlers who can enjoy themselves in the fun-filled zone specially created for them, to the ardent brand enthusiasts who could pick some exclusive and trendy Mercedes-Benz merchandise.

This time AMG Lifestyle Collection was also on display in addition to the regular merchandise. The Mercedes Trophy zone had exclusive goodies on display that kept the participants and families engaged throughout. The Mercedes-Benz pre-owned car sales team also organised a free car evaluation where in a special trade-in opportunity was provided along with personalised finance options.