Long lasting freshness with new Doublemint Gums

Extending its Doublemint brand to a new segment, Wrigley India, a Mars Inc subsidiary, launched Doublemint Gums, earlier this month. The newly launched Doublemint Gums offer a soft, chewy, and long lasting freshness experience.

Commenting on this brandnew launch, Yogesh Tewari, Marketing Director, Wrigley India said, “Doublemint Gums is an extension of the brand Doublemint into a new segment and we are very happy to have launched it within a few months of launching Doublemint Mints.

The Doublemint Gums offer on-the-go freshness in a new product format, and is available in a cool, handy and reseal-able pack. Through this launch, Wrigley’s Doublemintreinforces its brand promise of “Start Something Fresh”. We are very excited to see consumer reactions for the product, and are hopeful that they will like Doublemint Gums as much they liked Doublemint Mints”.

The Doublemint Gums will be executed in market through the Doublemint©branded WMUs (Wrigley Merchandizing Unit). Like Wrigley’s Doublemint Mints, Doublemint Gums will also be supported on television, soon.