Starbucks broadens payment methods

Tata Starbucks Private Limited today introduced the Starbucks India mobile app across the country, giving customers a fast and convenient way to pay for in-store purchases and earn Stars through the loyalty programme using their mobile device.

The move makes Tata Starbucks the first major retailer in India to offer customers a mobile payment option linked to a loyalty programme and further expands Starbucks robust global digital ecosystem.

Available for download on iPhone and Android devices, the Starbucks India mobile app offers customers the convenience of paying for their favorite Starbucks beverages with their mobile device by scanning a barcode linked to their registered Starbucks Card. Customers can also register multiple Starbucks Cards onto their account within the mobile app.

In addition to mobile payment, the app allows customers to register for the My Starbucks Rewards programme, earn Stars, track and redeem their rewards, manage their accounts, and gain access to new product information and promotions, all within one convenient app.

“We are proud to introduce the Starbucks India mobile app to customers in India which will help us meet their needs while serving them seamlessly on our already highly-successful My Starbucks Rewards programme that benefits our loyal customers,” said Mr. Sumitro Ghosh, ceo, Tata Starbucks Private Limited.

“This digital innovation underscores our continued commitment to drive innovation and provide an exceptional and convenient customer experience in our stores across the country.”