Skybags launches PlayBackToBack campaign featuring Varun Dhawan

This summer, Skybags presents a refreshing campaign #PlayBackToBack to launch its latest range of backpacks. Creatively conceptualised and executed by Law and Kenneth Saatchi and Saatchi, PlayBackToBack showcases an imaginary scenario where Brand Ambassador, Varun Dhawan comes out of a bag portraying a non-stop life, packed with fun and style.

The campaign is dubbed to some foot tapping background music describing the features of the new backpacks and at the same time representing multiple styles for different lifestyles. The new collection includes 81 fresh designs that reflect the passion and personality of college goers, young professionals and explorers who are ready to take on the world.

Speaking about the concept and his experience of working for this campaign, Dhawan says, “PlayBackToBack is filmed on a very unique concept and it is extremely different from any brand film I have done so far. During the narration when I was told that I had to come out of backpack that itself got my attention and I so wanted to see how we can execute it. I hope my fans enjoy watching this campaign as much as I have enjoyed shooting it.”