Tata joins Jayem for special performance vehicles

Tata Motors announced the launch of JT Special Vehicles Pvt Ltd, a 50:50 joint venture with Jayem Automotives, for the development of special performance vehicles based on the latest series products.

As part of the agreement, both Tata Motors and Jayem Automotives will work towards performance enhancement and appearance of series vehicles to offer an exciting and innovative range of niche aspirational productsfor the passenger car customers.

Announcing this Guenter Butschek, CEO and Managing Director, Tata Motors, said, “This partnership is a step towards creating long-term relationships as a part of our transformation journey and to bring more exciting performance variants to our product range."

Commenting on this partnership, J Anand, Managing Director, Jayem Automotives Pvt Ltd, said, “We are excited about our joint venture with Tata Motors and to be a part of their transformation journey. We aim to bring World Class Performance Products to market in a short time, and to fulfil expectations of passionate customers in the niche segment of sportier cars.”

JT Special Vehicles Pvt. Ltd. will develop a range of performance vehicles in a phased manner at a dedicated line, currently being explored at Coimbatore. With all processes including design, precision machining, assembly, and testing facilities driven under one roof, this facility will aim todeliver the next level of personalisation and enhanced performance with agility and efficiency.