Tiger is the new face of Forca by Lifestyle

Lifestyle, announced that it has signed Bollywood Actor Tiger Shroff as the brand ambassador for their fashionable denim wear brand for young men, Forca by Lifestyle.

A martial art practitioner with a charismatic persona, sense of style and fitness, Tiger Shroff epitomises the youth of today for whom fashion, fitness and the drive to do things differently go hand in hand. In an impactful digital first campaign lead by video content, Tiger Shroff will be seen giving his own spin to various mundane everyday things while wearing his favourite Forca Flex Denims that allows free movement and is summer perfect.

The collection is available across all Lifestyle stores as well as at www.lifestylestores.com and is priced Rs 599 onwards. Flex Denims are priced at Rs 999 onwards.

Tiger Shroff added, “I love the latest collection of Forca by Lifestyle. It’s smart, it’s casual and it’s sporty. You can wear it anywhere and for a guy like me who is very adventurous and very outdoorsy and sporty; it comes in handy because the style and fabric which make it look presentable and at the same time allows me to move freely. It’s the whole package if you ask me.”