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Go fearless, says Ranveer
The brand that believes in complete individualism and free-spiritedness, through its #DONTHOLDBACK campaign introduced the anthem that hit the right notes with the youth of the country who identified with the campaigns ‘don’t give-a-damn’ attitude.
Ranveer Singh has urged the youth of the nation to rebel through their music and to join the madness that is, #DONTHOLDBACK. This digital campaign resulted in a flood of entries from both the fans of the celebrated youth actor and the brand. Winners of the campagin rapped with the star and the anthem was released recently.
The brand that believes in complete individualism and free-spiritedness, through its #DONTHOLDBACK campaign introduced the anthem that hit the right notes with the youth of the country who identified with the campaigns ‘don’t give-a-damn’ attitude.
“#DONTHOLDBACK started off as a very small idea, and eventually evolved to a campaign that is now larger than life. The final track that the four boys and I worked on has undoubtedly the most unabashed, unapologetic vibe to it which truly embodies the spirit of #DONTHOLDBACK,” said Ranveer.
