A green anniversary

As part of LG Electronics India's 20th anniversary, the company extended its commitment to the environment by launching a massive plantation drive in 42 cities on Tuesday.

In this regard, NGOs and educational institutions joined in planting 20,000 saplings. Employees along with customers planted the trees and took a pledge to protect the environment and make eco-friendly choices to contribute to a greener world.

Apart from delivering quality products to its consumers the company has been making conscious efforts at protecting the environment and saving resources for future generations with this initiative.

More than 100 saplings were planted across Hyderabad by its employees and seniors along with T Gireesan Gopi, Regional Business Head. Gopi said, “LG has been working closely on the vision of energy conservation and has been taking proactive steps for the same.

We encourage optimum usage of natural resources and uses innovative and effective measures to meet the objectives of sustainable development and consumption and production processes.

This tree-plantation drive is an initiative towards keeping the environment clean and green and ensuring that development is sustainable in nature.” Amit Gujral, Head Corporate Marketing said, "LG being part of almost every Indian home and working not just as a product selling brand but a conscious and caring brand for the society has been producing products, which are health and environment friendly.

A tree signifies a cleaner, greener and healthier surrounding and also signifies growth with care. LG India, since last 20 years in our country has been living up to such causes and indeed resonating on brand's promise, Life's Good.”