High-end smartphones from Android through Essential

Andy Rubin, co-creator of Android mobile operating system, has launched a new company called Essential Products to sell high-end smartphone and home assistant device.

Palo Alto-based Essential said the new Essential Phone features an edge-to-edge screen, a titanium-and-ceramic case and dual cameras. The phone sells for $699 and will run the Android operating system. The price pits it against high-end smartphones including Apple Inc's iPhone and Samsung's Galaxy S8.

Essential has launched the Home device will let the user choose between Alexa, Google Assistant or Siri. It was not immediately clear how Siri would be available on Essential. While Amazon and Google have released the software needed to embed their assistants on devices they do not make, Apple has not done so.

Essential declined to elaborate on how it plans to embed Siri on the device, and Apple declined to comment.

The Essential Home takes a page from Apple's privacy play book. Like an iPhone, the Home will do much of the processing for voice and image recognition on the device itself rather than sending data to remote servers.

Essential also said the Home device will communicate with home appliances like lights and thermostats directly over the home network, rather than sending data to remote servers. Apple's HomeKit system takes similar approach.

Essential plans to announce a ship date for the devices in the next few weeks. The company did not say whether it planned to sell the phone directly to customers online or in physical stores.