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Westin salutes the early rising running community
For the month of June, reflective wristbands and light-up sneaker clips will be included in the Gear Lending offering, allowing guests to pack light, stay fit, and now, rise earlier.
In celebration of Global Running Day, Westin Hotels and Resorts, part of Marriott International, Inc. (NASDAQ: MAR), announced an addition to the brand’s game-changing Gear Lending program, which offers guests access to New Balance shoes and workout apparel during their stay for only 5.00 USD.
For the month of June, reflective wristbands and light-up sneaker clips will be included in the Gear Lending offering, allowing guests to pack light, stay fit, and now, rise earlier. “Travelers today are over-scheduled and always-on; in response, we are seeing people realign their priorities to put their well-being first,” said Brian Povinelli, SVP and Global Brand Leader, Westin Hotels and Resorts.
Global Study Sees a Surge in Travelers Sweating Before Sunrise
With less time and more disruptors on the road, three in four people have trouble maintaining their wellness routine while traveling: sleeping less and exercising less with increased stress levels, even when on vacation. In response, guests around the globe are increasingly getting up before the sun to own their morning through well-being and regaining control of their routines on the road.
Brand Campaign Challenges Travelers: “Will You Get Up, or Will You Rise?”
This initiative follows on the heels of the brand’s launch of its new multi-million-dollar campaign, Let’s Rise, which takes on the disruptions, distractions and unpredictability of travel while empowering travelers to embrace well-being as a way to regain control of their routines and be their best while on the road. On occasion of Global Running Day, The Westin Hyderabad Mindspace organized a pre-dawn three kilometer run recently.
