Haleem trends in Hyderabad

According to Swiggy food delivery platform here are some statistics on online Haleem delivery in Hyderabad.

• Average order time for Haleem on Swiggy is 7:36 pm
• Close to 30 percent of Haleem orders are placed between 5-7 pm; 60 percent between 7-10 pm
• Keeping up with the increasing demand for Haleem on Swiggy, they have extended delivery up to 3:30 am in some location
• Weekday late night, followed by dinner (7-11 pm) and snacks, witnessed the maximum growth compared to 2016
• Haleem orders on weekdays in 2017 has jumped 550 percent from 2016, while weekends has grown 140 percent
• Showing that Haleem is an integral part of the day-to-day food preferences in the city, Hyderabadis are 25 percent more likely to order Haleem online on a weekday than a weekend

For many of us, the month of Ramzan is synonymous with Hyderabadi Haleem. As the city steps into the last week of the holy month, Hyderabadis continue to show their love for Haleem; only this time, many are going online to satisfy it.

A regular on the Iftaar menus in the city since the 1950s, order analysis from Swiggy shows that Haleem orders on food ordering delivery platform has been increasing year-on-year. Orders for Haleem (on Swiggy) in the first week of Ramzan 2017 grew five-fold that of 2016.

Swiggy witnessed the highest demand in Banjara Hills, followed by Nallakunta, Vidyanagar, Begumpet, Himayath Nagar and Gachibowli. Compared to last year, the maximum growth in orders was in Nallakunta, followed by Begumpet. Banjara hills which had the fifth highest orders last year rose to number one this year. Areas like Kondapur have also seen a surge in Haleem orders this year.

“Hyderabad is synonymous with the lip-smacking Haleem. To satiate the city’s love for Haleem, Swiggy has got more restaurants on board this Ramzan and strengthened our delivery service to match the demand.” said Srivats TS, VP, Marketing, Swiggy

Ramzan in Hyderabad

• 60 percent Haleem orders are placed between 7:00 – 10:00 pm
• Haleem orders on weekdays in 2017 has jumped 550 percent from 2016
• Highest demand in Banjara Hills, followed by Nallakunta, Vidyanagar, Begumpet, Himayath Nagar and Gachibowli
• Chicken Biryani, Butter Naan, Paneer Butter Masala, Haleem and Chicken 65 are top five dishes ordered online during Ramzan
• Hyderabadis are 25 percent more likely to order Haleem online on a weekday than a weekend