Neeta Lulla to launch affordable wedding wear

Veteran fashion designer Neeta Lulla is launching an affordable wedding wear collection as she said that a “budget friendly wedding" is a real trend. Through the label N Bride, the National Award winning costume designer plans on creating a balance between haute couture and prêt à porter for the discerning consumers who are sentient of fashion aesthetics.

The USP of the brand’s ability to fuse western and ethnic silhouettes, prints and designs catering to varied tastes, read a statement. Lulla said that, "It's become obvious over the past few years that, a lot more couples who want to have non-traditional weddings also want to look at ways to cut costs. Because more couples are footing the bill themselves, rather than having their parents paying, or they are realizing that having a budget-friendly wedding is a real trend."

"It is important to cater to the big middle class of India, which is going to be the next big consumer of luxury. Couture needs to be democratic and the vision is to make every garment a limited edition piece," she added.