Healthy route with millets

Lifestyle disorders like high-stress levels, diabetes, obesity, hypertension, cancer and low immunity are on an increase every year due to consumption of unhealthy food. To overcome the malady, CS Jadhav, Director, Inner Being Wellness Pvt Ltd, launched new millet products on Friday in the city.

CS Jadhav along with nutritionist Amrita shared the importance of millets in daily usage. “Our ancestors lived healthy life by consuming millets as regular food. At present, we mostly eat rice, and fast food items. Millets are rich in magnesium and help to lower the blood pressure, decrease chances of stroke and heart attacks. Millets are also good source of potassium, which acts as a vasodilator. It’s also rich in fibre which helps to eradicate problems like excess gas, constipation, and bloating,”he shares.

IBW’s millet products include Ragi Malt, Jowar Pops, Rawa, Jowar Atta, Foxtail, and Quinoa. The IBW team also came up with their new business model ‘Leveraging Agriculture for Nutrition’ by utilising dry land farming and creating value chain from research and development, agronomic practices, cultivation, procurement, processing, developing value-added products and marketing. This would also enable empowering farmers for better income and nutritional benefits to consumers.

Jadhav also said that by leveraging Agriculture for Nutrition model, they developed indigenous crops like ‘Bajra’, ‘Sorghum’, ‘Finger Millet’, ‘Foxtail’, ‘Ragi Quinoa’ etc. “Taking millet in food daily reduces the chances of cancer. Millets are rich in proteins, calcium, and fibre. Millets controls blood pressure levels and cholesterol. Compared to rice items, millets are four times better in giving energy, proteins, and fibre,” said Amritha, Nutritionist. IBM is currently selling their products in Hyderabad and Bengaluru and plan to expand their services to another 10 cities of India in near future.