Why should adults have all the fun

Tata Group’s multi-brand phygital ecommerce platform, is all set to launch the kidswear category. The new range will feature some of the best brands and styles sourced from trusted fashion brands.

With the arrival of the new category, TataCLiQ.com will house over 15 curated brands such as Gini & Jony, Lilliput, , Toons, Nauti Nati, Crocs, Kittens, FG4 London etc. In addition to these, the brands housed under Westside portfolio - Utsa Kids, Baby Hop, HOP, Y&F will be available on the website and will also offer full omni-channel services.

This makes TataCLiQ.com ideal one-stop shops for those looking to buy kids-wear online. Vikas Purohit, Chief Operating Officer, TataCLiQ.com said, “Introducing kids wear category is in line with our focus on brands and brand loving consumers.

We aim to ensure that Indian consumers get access to brand’s latest in-season collection, that can be delivered within 48 hours at their doorstep. Through our partnership with the finest brands in kid’s fashion segment, we aim to connect with parents and tweens, who are increasingly brand conscious and always want the best for their kids.”

A wide range of chic products that cater to infants and toddlers, going right up to the style sentient teenagers, across apparel, accessories, and footwear sections will be available on TataCLiQ.com. And of course, shoppers are up for a treat with the launch discount on all brands in the kids wear range.