Varun Dhawan and Shruti Haasan are new Fossil Brand Ambassadors

Fossil is proud to announce Bollywood celebrities Varun Dhawan and Shruti Haasan as its first ever Indian celebrity brand ambassadors. Two of Bollywood’s most influential celebrities, Varun and the multitalented actress and singer Shruti will feature in Fossil’s first ever multimedia campaign launching throughout India by the end of the year. The partnership with these celebrities celebrates the launch of the new generation of Fossil Q touch screen smartwatches, which are a perfect fusion of technology and fashion.

Fossil’s newest smart watches aim to make consumers and our brand ambassador’s daily lives more efficient without compromising their personal style. Both cast members were chosen both for their unique personal style as well as their integral relationships with the brand. Just as our smartwatches represent the next generation of watches, these celebrities represent the next generation of Fossil fans. India becomes the second country in the subcontinent, close on the heels of South Korea, to engage celebrities to represent the brand in the country.

Varun Dhawan and Shruti Haasan will be seen representing the new range of touch screen smartwatches, which enables seamless integration of technology and fashion in its customer’s lifestyle. Talking about the association, Actor Varun Dhawan said, “It’s a privilege to be associated with Fossil.

I have always admired this iconic brand and am particularly excited to be the chosen one to launch the GEN 3 Fossil Q touchscreen smart watch collection. The decision to be a part of Fossil links back to my natural affinity with the brand’s values and personality in many ways. I look forward to being an integral part of the Fossil family and its fascinating growth journey in India”.

Excited about her association, Actress and playback singer Shruti Haasan said,“I am happy to be chosen to represent Fossil. I have always been inspired by the brand. I am truly delighted to endorse the brand for their smartwatches and leather bags which blend great style with functionality. I am incredibly flattered to represent a brand of global scale and to feature in one of the most interesting campaigns this season.”