Kitchen India Expo from October 13

Hyderabad International Trade Expositions Limited (Hitex) and Traditions Event Management & Marketing Pvt. Ltd in association with Freedom Refined Sunflower Oil is organising the second edition of ‘Freedom Kitchen India Expo 2017’ from October 13 to 15.

The logo for the event was released at a curtain raiser in the city on Thursday in which chef Puneet Mehta along with P Chandra Shekhara Reddy; Sanjay Jain - CEO - Agromech Industries; KV Nagendra Prasad - CEO – HITEX; Sekhar Raju – Hafele and Arun Kumar - Director - Traditions Event Management & Marketing Pvt Ltd were present.

“Freedom Kitchen India Expo 2017 envisages to encourage consumers to adopt a modern lifestyle and adopt the latest technology available to make cooking a family fun activity. The Expo is targeted to both B2B and B2C audience. The event is supported by the Telangana State Hotels Association and the Hotels & Restaurants Association of Telangana State,” said a statement released by the organisers on Thursday.

Speaking about the event, official consult of the expo Celebrity Chef Puneet Mehta of Masterchef India fame said, “We are curating special cooking contests which would be held at malls to engage with the public and involve them in the expo as the winners of “Cook it up with Chefs”. The winners get to show their talent in the grand finale to be held on Kitchen India Expo main stage.”

“Apart from all these; activities such as live “Chef ki Paathshala” (cookery classes with renowned five star chefs), consultancy for designing the kitchen, health & nutritional consultancy, etc are planned to attract and engage the visitors,” he said.

Speaking on the occasion P Chandra Shekhara Reddy, Vice-President - Sales & Marketing, Freedom Refined Sunflower Oil said, “Being a consumer-focused company, we always look for opportunities to associate and bring to its invaluable patrons interactive platforms to explore new ways to make cooking fun.

The second edition of Kitchen India Expo will bring sellers and consumers together under one roof in an exciting and innovative format, which offers an environment to participate, learn, experiment and enjoy with the family.”