Vidya Vox to perform in Hyderabad on Sunday

Kukatpally: YouTube sensation Vidya Vox inaugurated the Forever 21 outlet at Forum Sujana Mall here on Wednesday.

As part of the event, Forever 21 announced that they are the sponsoring ‘Vidya Vox Kuthu Fire Tour’, which will have the singer performing across six cities. She will be performing in Hyderabad at Hitex Exhibition Center on Sunday.

Speaking about this initiative, Rahul Jhamb, Brand Head, Forever 21 said, “We are proud to partner with Vidya Vox and Radio Mirchi for ‘Vidya Vox Kuthu Fire Tour’. As an exciting fast-fashion brand, which has brought new collections in association with budding music stars like Justin Skye, Khaled etc. and music events like Coachella, this association helps us take our consumer engagement a notch higher.”

Vox, added, “I am super excited to be touring with Mirchi Live. A big shout out to my fans in Hyderabad, I look forward meeting you.”

Popular for her ingenious mashups, Vidya Vox has been creating successful hybrids by mixing the music of leading global artists and has nearly 300 million views on YouTube with more than 3.5 million subscribers on her Vidya Vox channel.