‘RangDeTiranga’ boost for CWG-bound athletes

Hyderabad: Sony Pictures Networks (SPN) in collaboration with TSJA, Karanam Malleshwari and Vishnu Vardhan on Wednesdayunveiled #RangDeTiranga initiative that is aimed at motivating the Indian contingent that is participating in the 2018 Commonwealth Games (CWG). Bolstering them further was the touch of patriotism created by them in the form of ‘Tiranga’ with those wishing the contingent with palm impressions.

Malleshwari, the first Indian woman to an Olympic medal was the first to give her palm impression, She was followed by Davis Cupper Vishnu Vardhan. Kedar Teny, Senior Vice-President, Marketing and OAP, Sports, Sony Pictures Networks said “The #RangDeTiranga campaign is SPN’s rallying cry that taps into the emotions of Indian sports fans and asks them to show their support for the tricolour. It brings alive our ethos to go beyond and cultivate a multi-sport viewing culture in India. Our intent is to bind the sports fans in a one game-cry ‘Rang de Tiranga’.

Malleshwari said that “with a few days left for the most prestigious Games, I not only wish but also believe that they will add a dash of India on the CWG landscape. #GoForGold team India! We are high on spirits and energy!.” Vishnu Vardhan said “It's always an honour to represent your nation at the games. I wish them the best and I'm sure they will have maximum podium finishes" Shuttler B Sai Praneeth, who was present on the occasion, said “Wearing the tri-colour and representing the country is a matter of pride for every athlete. I can truly identify with SPN’s #RangDeTiranga campaign.”