Max Fashion unveils Summer ‘Holiday’ Collection

Hyderabad: Max Fashion, India’s largest family fashion destination, celebrated its summer collection launch with RJ Chaitu and its customers at the newly opened Punjagutta Store in Hyderabad.

The storeis the perfect destination for fashion for the entire family. As a part of the launch, Red FM RJ Chaitu will be showcasing the best of the Max summer collection as he holidays in Vizag.

“Max is one of the trendiest fashion destinations for young families as it understands the fashion needs of the contemporary Indian family. Summer marks the beginning of the holiday season and the exciting range from Max encourages you to pack your bags and set out on a dream adventure. I am looking forward to my holiday in Vizag” said RJ Chaitu.

Speaking on the occasion, Vivek Sharma, AVP Operation, Max Fashion said, “This is an interesting opportunity for Max to associate with the most popular RJChaitu. As he sets off on his vacation the great looks from the Max summer collection would bring every moment of his holiday alive. We are really looking forward to Chaitu’sexperiences on this journey as he shares It with his followers.”

Brightest pop colors, ruffled silhouettes and tropical prints form the core of the all new Summer collection from Max. Nothing says summer like layered styling and cool fabric from the Womens wear range. Fresh pastels and bright accents with easy going fabric accentuates movement and a laid back attitude in the Mens wear range this summer. Nautical stripes and refined resort prints round off a casual yet contemporary collection.

Quirky indigo prints, pastel florals in indigo and mustard hues and feminine silhouettes with ruffles and tiers bring a cheerful Indian wear collection to life. For the kiddos a tropical jungle awaits with camoprints , army badges and neon highlights. Bold colors like red and navy interspersed with baby pinks and sequins create a wonderland for the young girls as they soak up the sun.