An ‘incredible’ love story

‘RX-100’ with the tagline ‘An incredible love story,’ produced by Ashok Reddy Gummunda, under the banner KCW and helmed by Ajay Bhupathi, a protege of Ram Gopal Verma, is all set to hit the screens on July 12.

Speaking to the media in Hyderabad a few days ago, Ashok Reddy said that the teaser of their RX-100’ received tremendous response from the audience and was viewed by six lakh people in the Youtube. It’s very rare that a small film like this to get six lakh viewership, he added. He said that they shot the film extensively in beautiful locales in Athreyapuram. The title of the film aptly suited the storyline, the producer added.

Ashok Reddy said that there was a lot of craze and expectations are very high among trade circles about this film. He said that while Karthikeya and Payal Rajput would be the lead pair, Rao Ramesh and Sinhurapu Puvvu Ramki would be seen in important roles. He said that the movie would be liked not only by the youth, but also by the other sections of the audience.

Director Ajay Bhupathi said that ‘RX-100’ was a realistic love story made in the backdrop of a small town. He said that such a type of love story was never made in Telugu. The hero Siva has a devil-may-care attitude in this film and is indifferent to everything, he added. He expressed the hope that the film, would cater to the tastes of all sections of audience. He thanked the six lakh viewers who saw their teaser on the Youtube and said that it was a rare feat.