"Hairy Nose"- Released Video Shows A Hairy Future For China

For almost every Beijing resident it will be a familiar sight which quite literally gets up their nose.
As part of its awareness campaign GOblue, environmental organisation WildAid’s China branch has made a public service announcement video. “Hairy Nose” features a smog-filled society where people have adapted by growing long nose hairs to filter out the harmful particles in “the pollution age” of China.

“Look at them - survivors of the pollution age,” says a narrator. On the screen are street scenes of kids, couples, businessmen and even a dog with long nose-taches.

On a billboard a fashion model is shown advertising a hair care product. From her nostrils flow a mane of shiny, luxuriant hair.

The video ends with a young man saying he will not “blindly submit.” He is seen shaving off his nose-tache and vowing a return to the blue skies that he remembered.

“Change air pollution before it changes you,” says the video, which was produced by WildAid China as part of its GOBlue campaign.

According to WildAid, air pollution has already led to around 500,000 premature deaths in China, and deaths from lung cancer have risen 465% over the last 30 years. In northern cities “where air quality is on average much worse, life expectancy is 5.5 years lower than in southern cities,” the organisation said.

Last February, an air pollution documentary by Chinese journalist Chai Jing went viral in China. Four days later, China’s censors scrubbed the film, “Under the Dome,” from the internet, after it had been viewed more than 200 million times.