Australia's drinking game Neknominate goes viral

Highlights

Australia's drinking game Neknominate goes viral. An extreme drinking game in Australia is currently storming social media, after videos of people 'downing' alcohol in bizarre and potentially dangerous ways continue to go viral.

An extreme drinking game in Australia is currently storming social media, after videos of people 'downing' alcohol in bizarre and potentially dangerous ways continue to go viral. Neknominate sees people filming themselves "skolling" or downing drinks before setting a challenge for another person to complete.


One Facebook page dedicated to the craze reads: "Neck your drink. Nominate another. Don't break the chain, don't be a d** k. The social drinking game for social media! #neknominate. Drink Responsibly." Another reads: "The neknominator has the honour (after posting a video of themselves sculling/ chugging a beer) of calling out or "#neknominating" two neknominees. Enjoy!"

Videos have seen one drinker being held upside down by his legs while he drinks alcohol from a toilet bowl, and another drinking beer on a garage before somersaulting into a pool. In another video, a man is hit with objects while drinking and a firework is thrown at him, before his shorts are set on fire.
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