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Amazon sues 1,000 ‘fake reviewers’
Highlights
Amazon on Sunday started taking legal actions against more than 1,000 unidentified people it claims provide fake reviews on its website.
Amazon on Sunday started taking legal actions against more than 1,000 unidentified people it claims provide fake reviews on its website.
The online retailer said in the lawsuit, filed in the US on Friday, that its brand reputation was being tarnished by “false, misleading and inauthentic” reviews, The Guardian said.
Amazon claims the 1,114 defendants it is suing peddle their false review service for as little as $5 on the website Fiverr, an online platform that offers minor tasks.
Amazon said it had found many of the fake reviewers – all termed “John Does” as the company said it was unaware of their real names – had requested review wordings from sellers and had used multiple accounts and IP addresses – unique numeric codes that identify a device in a network – to avoid being caught.
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