Chocolate dipped potato chips latest tasty trend

Lay's has introduced potato chips dipped in milk chocolate, which will be delivered to stores in the US this week.

According to USA Today, this is part of a limited release, but if the chips do appeal to the consumers, they would gain a wider release, News.com.au reported.

The product will sell for $ 3.49 for a 140g bag.

Ram Krishnan, vice president of marketing at Frito-Lay said that when you try something drastically different, one has to walk before they can run.

He added that they wanted to test their way through this before they went big.