Priyadarshini Rao teams up with Mohr

Apparel brand Mohr from Indus League unveiled its new collection in collaboration with fashion designer Priyadarshini Rao. Shibani Mishra, CMO, Indus League, said, “Our brand’s motto perfectly matches Priyadarshini Rao’s style of work – Indo western outfits that are inspired from Indian design accent with contemporary and modern silhouettes. The ensembles can be worn to a western effect with a touch of ethnicity to it.

Mohr by Priyadarshini Rao is a playful palette of garments to evoke the summer and create a breezy look. With the launch of this collection, we endeavor to bring to our customers their dream designer look at an affordable price.” Designer Priyadarshini Rao said, “I am very excited to collaborate with Mohr as it is a unique brand that blends tradition with modernity.

Through this collection I want to reach out to women who have refined their fashion taste to embrace what is considered more contemporary and modern, amalgamating their Indianness with a broader view of the world.”With stylish and ultra chic ensembles, Tissue Applique Line brings a completely different aspect of comfort dressing. It presents tunics, dresses and palazzos in soft mull fabrics with rich tissue appliqué which falls easy on the skin.

The Pointelle Collection uses contemporary cross stitch techniques of embroidery coupled with perfect balance of colours makes each garment a delightful experience for the wearer. Another classic revisited is Colour Blocking, bringing back a classic trend with summer hues aesthetically put together in a range of tiered dresses, colour blocked tunics, shirts and pants. An emphasis on contemplation and localness drives a sharp mix of considered designs, nostalgia and youthful attitude in the Print Story. The collection is available online on Amazon.