Live
- 3rd Test: India slump to 86/4 after Jadeja, Sundar bowl out New Zealand for 235 on Day 1
- Saritha Tirupatiah Extends Diwali Greetings to CM Revanth Reddy, Advocates for Gadwal's Development
- J'khand polls to decide if B'deshi infiltrators will stay or be expelled: Himanta Biswa Sarma
- Community Demands Justice: Tributes Paid to Vadde Rajeswari in Aiza Mandal Villages
- 'MahaYuti will come back to power', Ajit Pawar declares in Baramati
- Derogatory jibes against women have no place in Maha: Pawar on Sawant’s ‘maal’ quip
- Afghanistan: Security forces rescue child, arrest two kidnappers
- State dedicated to realise vision of empowered India: Haryana CM
- 'Over the moon for my favourite cricketer': Manjrekar applauds Jadeja after five-fer
- Hundreds attend cremation of J&K BJP leader Devender Singh Rana
Lingerie shopping has seen a radical-shift in India
Highlights
In the current situation the consumer is witnessing a radical shift from economy and mid-market segments to the premium segment, as the industry is much more organized due the presence of e-commerce.
In the current situation the consumer is witnessing a radical shift from economy and mid-market segments to the premium segment, as the industry is much more organized due the presence of e-commerce.
.jpg)
Online lingerie stores are the best option to opt as the purchase is discreet and can always be returned thus breaking the barriers of dis-oriented supply chains and discomfort faced while buying offline.
Considering the needs and demands of the customers, PrivatelyUrs.com has launched leather-lingerie collection for both mid-market and premium segment overc1oming the major challenges in the lingerie industry i.e. lesser product portfolio and higher costs.
Online lingerie industry is pegged between Rs 10,000 and Rs 15,000 crore in India. According to the industry reports the industry is estimated to grow at a CAGR of 18% till 2015 and would be soaring to new heights.
According the visitors patterns experienced by PrivatelyUrs.com, these days even men are very keen on providing gift vouchers to their female partner thus avoiding the confusion and awkwardness.
The old practice of stacking lingerie in a corner of wardrobe no longer exists in the modern age. There has been a distinctive shift from price sensitivity and preference towards innovation and ease of availability.
Rajiv Ghosh, CEO of PrivatelyUrs.com acknowledges that, Lingerie industry has undergone a noticeable metamorphosis due to E-Commerce as from discreet packaging to delivery at home, brands are doing everything right to help Indian woman feel comfortable about buying lingerie online. They are also playing on ‘choice’ and ‘better price’ but the most attractive thing for the buyers is the privacy factor.
He further reiterates, “Today’s women is ready for the radical changes and as a brand we feel that it is of utmost importance for us to make the women comfortable, whether they buy it online or offline. We also aim to introduce more styles in the market at regular intervals.”
Women these days feel comfortable in online buying due to the availability of options, easy delivery at doorstep and discreet delivery which has further accentuated the buying experience. When it comes to innerwear, it should be the most comfortable layer of dressing, also there need to be different styles according to the type of dress. E-Commerce channels give variety of options in a single platform and it ends the search one has to do in offline shopping.
The latest addition to the lingerie segment by PrivatelyUrs.com is the leather lingerie which has seen the demand increase in the first week only.
Next Story
ADVERTISEMENT
