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Craftsvilla.com celebrates Indian women in a new campaign
Highlights
Craftsvilla, India’s largest online Ethnic store has announced the launch of an integrated campaign that will help the brand make inroads into India’s massive e-commerce business with its specialist offering of ethnic apparels and products such as designer sarees and salwars, jewellery, handicrafts, spiritual products, musical instruments, , home décor and more.
Craftsvilla, India’s largest online Ethnic store has announced the launch of an integrated campaign that will help the brand make inroads into India’s massive e-commerce business with its specialist offering of ethnic apparels and products such as designer sarees and salwars, jewellery, handicrafts, spiritual products, musical instruments, , home décor and more.
Starting June 2015, Craftsvilla has been visible, with its initiatives such as World Ethnic Day, and Craftsvilla Miss Ethnic contest, executed by Mumbai based content agency, The Network.
This new ad campaign, is designed to serve as 'brandspeak'. It is distinct from the advertising done by any other commerce company and stays true to their theme of 'ethniciscool'.
The video, conceptualized and executed by Leo Burnett India puts Indian women at the centre and demonstrates how stunning they look with Craftsvilla’s exciting range of ethnic collection.
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