Experience the season's hottest new trend LIVA- Natural Fluid Fashion

Crafted, keeping the new age multitasking woman in mind, LIVA defies all norms of conventional materials and aims to keep you going through the day without being weighed down.

Liva a recently launched fabric brand from the Aditya Birla Group is a new-age naturally created fabric (in a pure and blended form) that transforms not just the garment but also the person wearing it. It is comfortable, soft, 100% natural, and eco-friendly. A fabric so fluid, so breathable, and so comfortable that it moves with the body. Liva is made with natural cellulose fibers giving a beautiful flow to the fabric and enhances ease of movement. It takes shape of the body, giving the perfect look and it doesn’t tug out like other fabric. The natural shine of the fabric makes the garment look dressy and adds to the versatility, specially for the modern multitasking working woman.

Global Desi, Pantaloons, Lifestyle, Shoppers Stop, Allen Solly, Van Heusen are some of the brands who have used LIVA in their collections and have had a fantastic response from the audience. These brands continue to associate with LIVA

This unique fabric is inspiring a whole new culture of fashion and is a promise to consumers that garments with the Liva tag will have the most fluid, soft, drape, assured by the quality backing of the prestigious Aditya Birla Group.