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#PreciousLikeGold: This Raksha Bandhan, capture and frame your memories with Ferrero Rocher
Raksha Bandhan is an occasion that celebrates the sibling bonds and to make this moment special, Ferrero Rocher is encouraging brothers and sisters to create a personalized album with memories, for their siblings.
​Mumbai: Raksha Bandhan is an occasion that celebrates the sibling bonds and to make this moment special, Ferrero Rocher is encouraging brothers and sisters to create a personalized album with memories, for their siblings.
Ferrero Rocher 24 pralines pack will have an accordion album, that allows brothers and sisters to make a personalized memory album that can be gifted with Ferrero Rocher. Consumers are also encouraged to share a picture of this album along with their memorable Rakshabandhan stories on social page of Ferrero Rocher (Facebook & Instagram). The hashtag, #PreciouslikeGold will be used to talk about the entire campaign with consumers. Grand winners would be selected from the social platforms and will get a chance to win an Instant Camera and a few winners will get limited edition Ferrero Rocher 96 pralines pack. Ferrero Rocher 24 pralines special pack that comes with an accordion album would be available from 8th August 2016 in selected stores of Mumbai, Delhi and Bangalore.
A Ferrero India spokesperson said, “Ferrero Rocher believes in enriching consumer experiences by adding a personal touch to all their special moments. Our #PreciousLikeGold initiative will encourage consumers to share their precious moments with a personalized touch thereby strengthening the golden bonds with their siblings.”
This idea is conceptualized to integrate the on - ground activation and leverage it online using social platforms like Facebook and Instagram, thus ensuring a unique festive experience.
